Sunderland, P. L.
Doing anthropology in consumer research / Patricia L. Sunderland and Rita M. Denny. - New York : Routledge, 2016. - 368 pages. : illustrations. ; 23 cm.
NBL011121
Part I. Introduction -- Part II. Engaging approaches Part III. Engaging entanglements Part IV. Engaging one another
eng
pbk
9781598740912 (pbk. : alk. paper)
Business anthropology--Research.
Consumers--Research.
Anthropology--Methodology.
658.834 S957D 2016
Doing anthropology in consumer research / Patricia L. Sunderland and Rita M. Denny. - New York : Routledge, 2016. - 368 pages. : illustrations. ; 23 cm.
NBL011121
Part I. Introduction -- Part II. Engaging approaches Part III. Engaging entanglements Part IV. Engaging one another
eng
pbk
9781598740912 (pbk. : alk. paper)
Business anthropology--Research.
Consumers--Research.
Anthropology--Methodology.
658.834 S957D 2016