Strategic brand management/
By: Keller, Kevin Lane.
Contributor(s): Parameswaran M. G | Jacob, Isaac.
Material type:
BookPublisher: New Delhi: Pearson Publisher, 2011Edition: 3rd edition.Description: xxiii, 695 p.ISBN: 9788131756898.Subject(s): Brand name products | Brand name products--Marketing--ManagementDDC classification: 658.827
| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Books
|
Information Technology University, Lahore Barki Road Campus | Non-fiction | 658.827 K291S 2011 (Browse shelf) | Available | 000394 |
Total holds: 0
includes index.
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