Data and text mining : a business applications approach / Thomas W. Miller
By: Miller, Thomas W.
Material type:
BookPublisher: New Delhi : Pearson Education, 2008Description: xiii,178 p. ill.ISBN: 9788131721001.Subject(s): *Data mining | Artificial intelligenceDDC classification: 006.3 M647D 2008
| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
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Books
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Information Technology University, Lahore General Stacks | Non-fiction | 006.3 M647D 2008 (Browse shelf) | Available | 000702 |
This conceptual introduction to data mining within the context of business and marketing research provides an eclectic approach to the field. Using worked examples and business case studies, the volume answers the four questions: why is data mining important to business and marketing research; how is data mining different from other types of research; what do we learn from data mining; and how do we do data mining? The book explains data mining, traditional methods, data-adaptive methods and applications in business and marketing with business cases and provides lists of tables, figures and exhibits. For Managers and Analysts.
Includes bibliography and index.
pbk.
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