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Doing anthropology in consumer research / Patricia L. Sunderland and Rita M. Denny.

By: Sunderland, P. L. (Patricia L.).
Contributor(s): Denny, Rita Mary Taylor, 1956-.
Material type: materialTypeLabelBookPublisher: New York : Routledge, 2016Description: 368 pages. : illustrations. ; 23 cm.ISBN: 9781598740912 (pbk. : alk. paper).Subject(s): Business anthropology -- Research | Consumers -- Research | Anthropology -- MethodologyDDC classification: 658.834 S957D 2016
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Item type Current location Call number Status Date due Barcode Item holds
Books Books Information Technology University, Lahore
Barki Road Campus
658.834 S957D 2016 (Browse shelf) Checked out to Ateeq Abdul Rauf (00255a541e) 31/12/2022 008746
Total holds: 0

NBL011121

Part I. Introduction -- Part II. Engaging approaches Part III. Engaging entanglements Part IV. Engaging one another

eng

pbk

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