Perhaps you can relate to this all-too common scenario: you know all about your software product?but could do with some help in understanding the strategic side of things. If so, this book is the one-stop resource you'll need in order to become a successful software entrepreneur. Patterns expert Allan Kelly provides you with the step-by-step route that needs to be followed in order to understand business strategy and operations. Each chapter starts out with a solid introduction and theoretical overview, which is then further illustrated with patterns and case studies, all aimed at helping you move into the management of software.

Includes references and index.

1. Introduction -- 2. Structure of the software industry -- 3. Software company lifecycle -- 4. Strategy -- 5. Funding the start -- 6. What to build--patterns about products -- 7. Marketing -- 8. Distribution model -- 9. Patterns of direct distribution -- 10. Patterns of indirect distribution -- 11. Services -- 12. Patterns about services -- 13. Patterns about organising product companies -- Appendices.

A must-have recipe book for building software. Perhaps you can relate to this all-too common scenario: you know all about your software product, but could do with some help in understanding the strategic side of things. If so, this book is the one-stop resource you'll need in order to become a successful software entrepreneur. Patterns expert Allan Kelly provides you with the step-by-step route that needs to be followed in order to understand business strategy and operations.

pbk.