Business research methods / William G. Zikmund
By: Zikmund, William G.
Material type:
BookPublisher: Delhi : Cengage Learning, 2012Edition: 7th edition.Description: xix 748 p. ill.ISBN: 9788131500293; 8131500292.Subject(s): Industrial management | Organizational behaviorDDC classification: 658 Z68B 2003
| Item type | Current location | Call number | Status | Date due | Barcode | Item holds |
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Books
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Information Technology University, Lahore Barki Road Campus | 658 Z68B 2003 (Browse shelf) | Available | 000604 |
This best-selling text continues in its seventh edition to provide the most current and comprehensive coverage of business research. Its student-friendly design contains numerous examples illustrating real-world research in management, marketing, finance, accounting, and other business areas. Business Research Methods, 7e, is the ideal text for undergraduate and first year MBA courses in marketing, management, or quantitative studies.
Includes index.
pbk.
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