Brands laid bare [electronic resource] : using market research for evidence-based brand management / Kevin Ford.
By: Ford, Kevin.
Contributor(s): ProQuest (Firm).
Material type:
BookPublisher: Chichester, West Sussex, England ; Hoboken, NJ : John Wiley & Sons, c2005Description: viii, 158 p. : ill.Subject(s): Brand name products -- Management | Marketing researchGenre/Form: Electronic books.DDC classification: 658.8/27 Online resources: Click to View
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Includes index.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
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