Qualitative Research Methods is a comprehensive, all-inclusive resource for the theory and practice of qualitative/ethnographic research methodology. Serves as a “how-to” guide for qualitative/ethnographic research, detailing how to design a project, conduct interviews and focus groups, interpret and analyze data, and represent it in a compelling manner Demonstrates how qualitative data can be systematically utilized to address pressing personal, organizational, and social problems Written in an engaging style, with in-depth examples from the author’s own practice Comprehensive companion website includes sample syllabi, lesson plans, a list of helpful website links, test bank and exam review materials, and exercises and worksheets, available upon publication at www.wiley.com/go/tracy

Developing contextual research that matters -- Entering the conversation of qualitative research -- Paradigmatic reflections and theoretical foundations -- Fieldwork and fieldplay: Negotiating access and exploring the scene -- Proposal writing: Explaining your research to institutional review boards, instructors, supervisory committees, and funding agencies -- Field roles, fieldnotes, and field focus -- Interview planning and design: Sampling, recruiting, and questioning -- Interview practice: Embodied, mediated, and focus-group approaches -- Data analysis basics: A pragmatic iterative approach -- Advanced data analysis: The art and magic of interpretation -- Qualitative quality: Creating a credible, ethical, significant study -- Writing Part 1: The nuts and bolts of qualitative tales -- Writing Part 2: Drafting, polishing, and publishing -- Qualitative methodology matters: Exiting and communicating impact.

"Qualitative Research Methods is a comprehensive, all-inclusive resource for the theory and practice of qualitative/ethnographic research methodology. Serves as a "how-to" guide for qualitative/ethnographic research, detailing how to design a project, conduct interviews and focus groups, interpret and analyze data, and represent it in a compelling manner Demonstrates how qualitative data can be systematically

Includes index.