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A/B testing [electronic resource] : the most powerful way to turn clicks into customers / Dan Siroker, Pete Koomen, with Cara Harshman.

By: Siroker, Dan.
Contributor(s): Koomen, Pete, 1982- | Harshman, Cara | ProQuest (Firm).
Material type: materialTypeLabelBookPublisher: Hoboken : Wiley, 2013Description: vi, 202 p. : ill. (chiefly col.).Subject(s): Organizational effectiveness | Multimedia systems -- Social aspects | Application software -- TestingGenre/Form: Electronic books.DDC classification: 658.8/3402854678 Online resources: Click to View
Contents:
How A/B testing helped win the White House-- twice -- What to test -- Refine, explore, and refine -- Less is more : reduce choices -- Conclusion -- Acknowledgements.
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Includes index.

How A/B testing helped win the White House-- twice -- What to test -- Refine, explore, and refine -- Less is more : reduce choices -- Conclusion -- Acknowledgements.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

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