Doing anthropology in consumer research /
Patricia L. Sunderland and Rita M. Denny.
- New York : Routledge, 2016.
- 368 pages. : illustrations. ; 23 cm.
NBL011121
Part I. Introduction -- Part II. Engaging approaches Part III. Engaging entanglements Part IV. Engaging one another
eng
pbk
9781598740912 (pbk. : alk. paper)
Business anthropology--Research. Consumers--Research. Anthropology--Methodology.