Doing anthropology in consumer research / Patricia L. Sunderland and Rita M. Denny.
By: Sunderland, P. L. (Patricia L.).
Contributor(s): Denny, Rita Mary Taylor.
Material type: BookPublisher: New York : Routledge, 2016Description: 368 pages. : illustrations. ; 23 cm.ISBN: 9781598740912 (pbk. : alk. paper).Subject(s): Business anthropology -- Research | Consumers -- Research | Anthropology -- MethodologyDDC classification: 658.834 S957D 2016Item type | Current location | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|
Books | Information Technology University, Lahore Barki Road Campus | 658.834 S957D 2016 (Browse shelf) | Checked out to Ateeq Abdul Rauf (00255a541e) | 31/12/2022 | 008746 |
NBL011121
Part I. Introduction -- Part II. Engaging approaches Part III. Engaging entanglements Part IV. Engaging one another
eng
pbk
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